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On the one hand, articles I've read estimates the chip shortage to last no longer than 2022, so there seems to be an end in sight, though still far off.
On the other hand, despite lower production numbers and removal of some features on a number of their models, BMW posted record breaking Q3 revenue results. This could set a dangerous precedent in the future where automakers could artificially create a shortage to increase prices and profit margins knowing that demand is somewhat inelastic, similar to what OPEC does with crude oil.
Just remember that the ultimate goal of a company is to maximize value for their shareholders (with more profits), and you'll easily see where prices will be headed.
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