Quote:
Originally Posted by Bennu
The thing is BMW made the M235i so good so that new owners can get a taste of what driving and owning a real M could be like. This they have succeeded, but that would mean a lot of M235i owners wanting more when their lease ends, or in 2- 3 years when they want a new car will be excited to get into a full fledged M2 that to me should be significantly superior to the M235i. Otherwise what's the point in spending more for an M2 when the M235i is already so good? I do not think BMW will disappoint.
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This is an interesting perspective, especially when you factor in how crowded the field is, even within the BMW marque, at that price point. Within a range of probably less than $10,000, you could drive an M235i, a 435i, or an M2. All have points of their own appeal.
That said, I think BMW will easily sell every M2 they build, at or above MSRP, for quite a while.