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Markup? I saw a blue one at a local Honda dealer. In the showroom, big sticker on the windshield: Not For Sale. WTF? They explained it's because it's so rare & exclusive that they want to keep one in the showroom so everyone gets a chance to see it... then will sell it well above MSRP.
Uh huh... good luck with that. I offered $20k cash. No? OK...
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