Quote:
Originally Posted by sgrinavi
It's because price has nothing to do with cost :-)
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Correct- pricing reflects what people are willing to pay.
Porsche makes a "Club Sport" or "RS America" by removing a bunch of equipment. It costs them less, and back in the late 80s/ early 90s they also charged less. Unfortunately they found that it pissed buyers of the regular version off: they paid more for a
lower performance car. More comfortable, more practical, etc, but slower. So rather than piss off the heart of their market, Porsche now simply charges
more for the lightweight versions. Ditto engines- they use an identical motor in their 311 hp Boxster S as they do in the 345 hp Carrera, they simply change the software to prevent the e-throttle from fully opening in the Boxster.
Some would say they are fleecing the customer, charging hundreds of dollars to unlock each extra hp. But as long as consumers insists on using their car's speed as a measure of their manhood, and tying what they'll pay to that measurement, they basically have no choice.