Not sure where you're from but they've been on the up and up for at least 5 years. Both the Z3M coupe (S52) and the Z4M Coupe were around the same price about 2 years ago in my market. I contemplated which to get but I couldn't get pass the ugly front of the first gen Z4. The S54 would demand at least $15K more as they were obviously more rare in the Z3. I think the final price will be at around $38k for this Coupe.
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