Quote:
Originally Posted by sygazelle
I've never heard of BMW Board of Drivers.
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The BMW Board of Drivers is a mechanism BMW marketing uses to drive online conversations and establish a dialog between their product teams and customers. It essentially contributes to their overall "voice of the customer" decision factor.
It's also used to pretend they give a shit about what you think, and that you had a say, before they do whatever the fuck they were always going to do anyway.