I know a dealer that’s had an M240i on his lot for a year or more - loaded to the gills and priced more than an M2. I can’t believe he hasn’t learned the lesson that buyers want to decide what add-ons and accessories they need. Would you buy an overloaded, overpriced car that’s been through two winters on the lot at MSRP?
BTW, the M2s he’s been bringing in without any add-ons are selling pretty quickly.