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      09-20-2017, 04:03 PM   #68
KoenG
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Belgium
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Drives: i4 eDrive40 & Cupra Leon 300
Join Date: Jul 2007
Location: Europe

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Don't understand sympathy for Bangle.

He states that differentiation is the goal. Just draw a turd than. No other make is willing to try to sell turds in the premium segments.

He could do this trick several times with the E63/5 and a bit less with the E60/90 before BMW management understood that a turd is a turd but doesn't equal to good design. The pressure of many customers to get rid of Bangle also helped as a catalyst of course.

I don't mind that Adrian had the pencil in his hand, the chief of design is paid big money to take ownership for the delivery of his crew.
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