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      08-26-2014, 01:22 PM   #59
Sapper_M3
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Drives: 2012 E92 M3, ZCP
Join Date: Sep 2012
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Quote:
Originally Posted by jzmundy
I'm anxious to see how BMW differentiates this car from the M235 while mitigating any cannibalization of F8x sales.
Here's my take: In terms of handling or laptimes, I doubt BMW is too worried about the M2 canibalizing sales from the F80/2. The increased size, luxury, and utility of the F80/2 place it as the "next higher trimline" up from the 335/435. People with the money to afford the new M3/M4 will do it because it 1) it isn't a luxury or utility compromise (which, for these people, the M2 will be, and 2) it's clearly more expensive and exclusive.

For the most part, I believe only real car enthusiasts will be cross-shopping the new M3/M4 with the M2, and the numbers of those people are far, far outweighed by the numbers of big wallet "BMW buyers" who view the M3/M4 as just a better, more expensive 3/4 series.
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