Quote:
Originally Posted by ska///235i
It really doesn't matter if the M2 out sells other M cars...it all ends up in the same corporate bank account
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This is why "stealing model X sales" comments make no sense to me. If a model sells better than another model, that means the market demands that particular model more than others. A sale is a sale, and if that is a problem for BMW - then their marketing team needs to re-evaluate their demographic proportions that want a true analog full blown M car and position themselves appropriately.