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I like it. It looks really nice in Long Beach Blue (much, much better than Yas Marina imho) and if the rumors about the $50-60k price range are true, it feels like really good value (15-20k under a decently specced M3/4). I don't get some of the complaints. Were some people seriously delusional enough to think that BMW could afford to include all the Carbon Fiber and Aluminium weight saving bits, a S55 engine and all the interior equipment that you get on a M3/4 for $20k less? That's hilarious.
Imo the only way to meet that price target and make the car materially lighter without sacrificing daily usability would have been to replace the N55 with a S version of the N20. You should be able to make ~350 hp and save around 100lbs in the front in engine, cooling and drivetrain components. This will almost certainly happen the next time.
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