If you're buying new, the truth is any option from the Big 3 (and Toyota) will be fine. They are all around the same reliability, even RAM. It really comes down to styling preference and dealer incentives.
I have mostly owned Ford trucks, but had an old GMT-800 and a new rental Silverado that was great. Cross shopped Tundras with my current truck. Currently have a 2016 F-150 5.0l nearing 200k miles. Probably will be looking to upgrade to a F-250 7.3 gasser in the near future for the towing and payload increase. Towing with a half ton through the TN/Carolina mountains has been sketchy at times.
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