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I think this strategy makes perfect sense. It's a win win, no matter what happens in the future.
Customers will also benefit by getting EVs that are identical to the current ICE vehicles, no strange design, no crappy Tesla interior and terrible built quality with tons of features missing. It will be a properly built BMW with the recognizable shape, a truly high quality product (not a beta phase product like some other EVs).
BMW also has the power to quickly solve a problem of chargers. It is enough to make a request to all their dealers to install few quick chargers at their locations and they can cover huge areas in a matter of months.
Tesla poked the bear, now they will feel the wrath of the serious car manufacturers who were ignoring them till now.
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