Quote:
Originally Posted by Viffermike
First off, I'm not defending the mirrors/button/seats/whatever by saying what I'm about to say. I'm looking at it from a branding and identification standpoint, because, as your response clearly demonstrates, ///M means different things to different people.
The challenge for M Division and BMW AG is maintaining the meaning of ///M to as many people as possible.
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The day that ///M cares more about Marketing, Branding and Identification than driving experience will mark the actual death of BMW ///M.