Quote:
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Originally Posted by zenmaster
Quote:
Originally Posted by M3 Adjuster
The M2 is NOT going to be a high volume car!
The M3 and M4 are high volume cars and have lease rates to match.
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I don't see how the lease rate is related to production volume. How many M6's are produced and what are their lease rates? |
If you are only concern about profit on the M2 you lose the forest for the trees.
BMW is selling M2 sizzle everywhere.
But when you come to the table to get your dinner, there is M235, M3 and M4 everywhere.
That's ok. You are hungry for M2. You can wait. And so you wait. And then you start wondering how much the M2 is gonna be ? Perhaps an M4 will do? No. You are hungry for M2. LBB even! And you wait. Meanwhile the M4 and M3 steaks keep popping up all over and you are still waiting for your M2. And then suddenly you overhear from the next table someone talking about good their M4 and how much nicer it is than the M2. And oh the PRICE of the M2 it was so horrible ...
Unattractive lease rates force people away from choosing the M2 at the dinner table.
Less options force people away.
Those people that are forced away will take the volume sellers in the M235 , M3 and M4 and at the same time the dealer and BMW will make more profit on the sale of a car with more optional equipment. Some will go to Porsche.
But Porsche is doing the same thing.
@wilsel is correct ..
" When a car has this much demand the lease terms are always a ripoff. Just look at the Cayman GT4."
Exactly. Because at the Porsche table they are selling Cayman GT4... And when you get to the table they have plenty of Cayman S, GTS, and 911.....
