Quote:
Originally Posted by M3 Adjuster
I don't understand the mentality of all those that are into leasing. It's like so many people in this thread have no idea that you can actually PURCHASE a car rather than lease it.
I guess that's why everyone's head is exploding and they can't wrap their head around the fact that BMW doesn't want you to lease this car.
The M2 is NOT going to be a high volume car!
The M3 and M4 are high volume cars and have lease rates to match.
The M235 is a high volume car and has lease rates to match.
As DJ KHALLED would say...
They don't want you to lease this car for $499.
If you want to get an M2... You will need to WAIT FOR IT ... And BMW wants you to BUY it. So take the hint and finance it at 1.99 percent! 
And in order to make their point they make it lease for $899. |
Honestly this feels over thought to me. I'm not saying you are wrong, as there is no way you can prove you are right, nor I. We simply aren't in the room when these decisions are made.
I believe they are just taking advantage of the strong demand knowing people will lease. Tax incentives is one such example. In the end, the manufacturer would prefer consumers treat cars like consumables, so we have to go back for more. Once supply is more in line with demand, we will see a rise in residuals. A car that has planned production for the next 3-4 years can't really be called limited in supply. There is no reason to believe that BMW wouldn't raise capacity to meet steady demand. Otherwise they are leaving money on the table.