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      05-04-2016, 07:21 PM   #47
jbeene
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Drives: 16 435i GC
Join Date: Oct 2007
Location: Vancouver

iTrader: (1)

Temporary halo car to get you into the dealer and into an M3 or M4 and to maximize revenue over the period while they are hot. They won't canibalize M3/4 sales as there are only so many available and when you look at the two cars on a payment basis most people who lease would opt for the M3/4. Leasing is about getting more car for your payment for most people.

Great strategy, use one car to drive sales of the one where production and tooling costs are being amortized away and profit is up.

IIRC there is no limit on number produced only over maximum capacity to produce in a given timeframe, I'm sure over time the residuals will rise.

There's a reason BMW is so successful, compelling products, recognized brand and some great big brains deciding what to sell and when.

Still doesn't explain the X6 or X4 though. The BMW version of a Chyaler Paciifica - an answer to a question no one asked.
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16 435i xdrive Msport MPerformance 2 Ind Azurite on Opal
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