Quote:
Originally Posted by M3 Adjuster
How could BMW have pocketed money from what is normally a no cost option ?
Is an opportunity actually " missed "
When one weighs (literally) the pros and cons and then makes an educated decision ? It's not like BMW didn't realize they could put a CF roof on a car. ...
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They could have done normal metal roof as standard then charged $1500 for CF roof and moonroof options. If someone bitches it's free on the M3/M4 or $1500 is too much for CF roof they just say the M2 is the low base cost car so you have to pay for the option.
I bet they would have sold a LOT of M2's with CF roof as a $1500 upgrade.