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Originally Posted by aspensilver
I agree SUV production can help with the bottom line these days and put more R&D into good shared power trains. I do think it has however brought in buyers overall with cushier tastes.
BMW certainly is a business and they should also follow their bottom line, but they do need to keep their luxury/sport image up. It is starting to erode which Joe Shmoe does read in car magazines, in casual articles or around the watercooler. You can't ignore enthusiasts forever and still be thought of as the enthusiasts' choice amongst luxury brands. If they lose that core image it could damage bottom line. I think they know this and that's why you saw the M235I, so hopefully they go all out with the M2.
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yeah, there is a fine line to be walked for sure. BMW can do what porsche is doing and i think that would be fine.
some cayenne / macan buyer financing your cayman or 718.