Quote:
Originally Posted by Ummm2
What's all this, "creeping into M3/M4 territory" nonsense. Isn't that the point if you're BMW? Get people interested in something a little cheaper than price it close enough to stretch some people into a even higher priced vehicle for that cute little CF roof and fancy seats?
Everyone is guessing but I'm saying at least $55k.
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Except that the M2 buyer isn't looking for modern day BMW luxury. And right now that's all that separates BMW from cheaper alternatives. The M2 isn't giving you M4 luxury. It isn't even giving you M235i luxury - that car is better optioned than the M2. So, the question shouldn't be why wouldn't BMW price the M2 closer to the M3 since that only helps them sell more cars. Rather it should be how expensive can BMW make this car without forcing buyers to look at a VW Golf R, CLA45, Ford Focus RS, GT350, etc? Sure, most of those cars don't offer the luxury of a BMW, but neither does the M2, so.........