Quote:
Originally Posted by kozzi
Sorry if I misunderstood and took what you wrote literally.
Downside? About a $400 million gamble in annual sales that would not work out very well for investors.
 Didn't "snip" anything. I clearly mention that the 3er is BMW's number 1 seller. You can't "rely on" or "let" something be a volume seller...you actually have to sell it. 
We can go on and on and on... you can't kill the 3 series.
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BMW gambles each time they come out with a new model. They also gamble after each LCI cycle
. I'm sure the start-up costs for a new (non prior based platform) are astronomical.