Although I do enjoy the M3/4 very much, it is not really about the availability or getting "more" car for the money, you know? It is about having something different and more agile, not to mention the first of its kind (for the 2 Series). The 1M was okay but I absolutely could not get over the awful, piggish look of the thing.
This is an opportunity to get something much better and well-rounded. I will definitely be considering an M4 for my next car, though.
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My delivery experience and beach photoshoot here.
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