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Originally Posted by Red Bread
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Forgot about that one. Don't get me wrong, I don't give 2 shits about what any brand decides to name their cars. It gets confusing but we're not talking imaginary math or dark matter here. 30 seconds of investigating and it's pretty easy to understand. If rebadging something as a "premium lite" version or whatever helps them sell more cars, more power to them. I haven't lost any interest in my upcoming RS3 now that you reminded me that there's an SUV out there wearing the badge.
Find the world generally falls into two groups. Small minority understand this stuff and appreciate the fact that the M2 is better than the 235 which is better than the 228, for instance. Those folks tend not to care about the topic at hand. Large part of the population can get granular to about the BMW is sportier than Mercedes, Audi is better than Nissan level. There's no additional aura or mystique to one BMW versus another.