Quote:
Originally Posted by fuddman
Selling is not the issue with BMW. Profit is the issue. If you sell all your inventory (which is easy to do) but don't show a profit ... well, you know what'll happen.
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It would be tough to convince me that BMW has not already figured out what profit they will make with this car. There are entire divisions of people dedicated to determining the projected sales for each model. Whether a car will be profitable is not a surprise for almost every car company.